QRCs are popping up everywhere. To make sure you are not left behind, this blog is designed to work as an introduction to what they are and how they work. AND, to make sure you read this whole blog – I have a bribe. So what is a QRC? QRC stands for Quick Read Code. You’ve seen them. They are almost everywhere now. You just need to know what to look for. For those that don’t know, they are about the size of a stamp and they look like this:
Now that you know what they look like. Do you know what they do? Basically a QRC is a link. A link that when scanned with a smartphone (like taking a picture of it) will link/reveal a message. That message could be a phone number, contact info, or a link to a www-website. If it is the latter, your smart phone is smart enough to take you to that website. That is where the fun starts. More on that later… Remember the bribe?
“How do I scan them”, you ask? Learn by doing, I say! First you need a smart phone with a camera. Second you need to download a QRC app. If you don’t have an app please download one now. It is easy and they are free. Go to your App Store or to www.scan.mobi on your phone’s web brower. I use an AT&T version on my iPhone. Next, launch the app and take a picture/scan of the above QRC. What does it say?
If you were abile to scan the above QRC, and read the message, welcome to the digital world! Using a QRC is that simple. As I stated in the beging this is just an introductory. I will make another post taylored to using a QRC in a maketing environment.
